I wanted to say thank you for the work you do with our billboards. As a small business owner in a small town, marketing options can be limited. We have a weekly newspaper and in the past that has been our only option. In the early years of my business we ran an ad every week with limited response. Over the years, patient referrals have definitely been our strongest form of marketing.

However, in early 2004 I wanted to re-introduce my office to the community. My yearly production had been flat for three years and I thought we needed to do something. I again thought of newspaper but gave you a call instead. We charted 19% growth in 2004 compared to the previous three years. The first six months of 2005 are even strong. While our new growth may not all be due to the billboards, they certainly have provided the boost I was looking for.

We spend about the same for your two billboards as we used to spend on a weekly ad in the local newspaper.

Again, thank you.

Sincerely,

Cameron E. Herron, O.D.

Purcell, Ok